SEOUL DESIGN ESSENCE - Young contemporary korean design

The concept of design has its origin in the art disciplines and it can be defined as a creative activity that involves bringing into being something new and useful that did not exist previously. industrial design is associated with the arrangement of formal elements into a whole, considering artistic, technical, ergonomic, economical, social, aesthetic and other factors, mainly in mass-produced products. this activity also involves a set of processes, dialogues and actions employed by a user to interact with the object to perform a specific task.

lee seung jin & jang im yul
light emitting monster in han river - floating LED lighting platform


light emitting monster in han river was an entry of the bright LED designboom competition





changduk kim
a new form for common electrical plugs might influence the user and raise awareness, maybe turn them into energy saving plugs ?